You post. Dealers compete.
Lead Lake flips the car market around: instead of you chasing dealerships, verified Canadian dealers pay to reach you.
For buyers
Post your request
Tell us the vehicle you want: make, model, year range, budget, and where in Canada you are. Takes about two minutes.
Dealers come to you
Licensed dealers browse new requests daily. When one can help, they claim your request exclusively and reach out directly.
Compare and choose
Get offers from dealers competing for your business. No cold calls you didn't ask for. You posted, they respond.
For sellers
List your vehicle
Describe your car, truck, or SUV: condition, mileage, price, and your location. Your contact details stay hidden.
Dealers claim your listing
Subscribing dealers claim seller listings exclusively. While one dealer works your listing, no one else can touch it. Every claim is a dealer who chose your vehicle.
Sell with confidence
Deal directly with licensed professionals. No tire-kickers, no scams, no listing fees for you. It's free to post.
For dealers
Apply in minutes
Create your dealer account and upload your licence. We verify every dealer before approval, usually within one business day.
Browse the board
See buyer requests and seller listings across Canada, filtered by province and vehicle type. Contacts are revealed only when you claim a lead.
Claim leads exclusively
Claim leads exclusively from $25 per lead, or subscribe from $20 every two weeks. No one else can work a lead while it is yours. Track every lead in your pipeline.
Questions, answered
+Is it free to post a request or list a vehicle?
Yes. Posting a buyer request or a vehicle for sale is completely free. Only dealers pay (a Single pay-per-lead package or a Standard or Pro subscription) to claim your lead and see your contact details.
+Who sees my contact information?
Nobody until a licensed, verified dealer claims your lead. Your name, email and phone are never shown on the public board.
+How do dealers get approved?
Every dealer submits their dealership details and a licence photo. Our team reviews each application before the account can claim any leads.
+What if a lead's contact details don't work?
Claimed leads come with a refund on invalid or unreachable contacts. Tell us and we'll make it right.
+Which provinces do you cover?
All of them. Leads are tagged by province so dealers can focus on their market, and multi-province plans are available for dealer groups.